Subject:
Title
Tourism Promotion Agreement with Sunsets at Pier 60 Society, Inc. for the 2017 Pier 60 Sugar Sand Festival, a Fiscal Year 2017 Elite Event.
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Recommended Action:
Recommended Action
Approval and execution by the County Administrator of the Tourism Promotion Agreement with Sunsets at Pier 60 Society, Inc. for the 2017 Pier 60 Sugar Sand Festival (Sugar Sand Festival), a Fiscal Year 2017 (FY17) Elite Event.
Contract Term: 6 months
Contract Amount: $100,000.00
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Strategic Plan:
Foster Continual Economic Growth and Vitality
4.6 Support a vibrant community with recreation, arts, and culture to attract residents and visitors
Summary:
The Tourism Promotion Agreement is an Elite Event Sponsorship for the Sugar Sand Festival. This event is scheduled to take place April 14-23, 2017, on Clearwater Beach.
Background/Explanation:
On August 23, 2016, the Board of County Commissioners approved the recommendation of the Tourist Development Council to fund the FY17 Elite Events for a total of $1,525,000.00. In order to receive funding, these high-profile events must meet minimum criteria for room night generation, or attendance, as well as media and/or marketing exposure for the County.
In exchange for this monetary support, the Convention and Visitors Bureau (CVB) will receive tourism promotional benefits, which are detailed in Exhibit A of the Agreement.
Fiscal Impact:
Funding to support the Tourism Promotion Agreement in the amount of $100,000.00 is provided through the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax.
Delegated Authority:
Authority for the County Administrator to sign the Tourism Promotion Agreement is granted under Code Section 2-62 (a)(1).
Staff Member Responsible:
David Downing, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Tourism Promotion Agreement