Subject:
Title
Tourism Promotion Agreement with Outlyr, LLC for Fiscal Year 2027 Elite Events.
label
Recommended Action:
Recommended Action
Approval and execution by the County Administrator of the Tourism Promotion Agreement with Outlyr, LLC for The ANNIKA Driven by Gainbridge at Pelican, a Fiscal Year 2027 (FY27) Elite Events.
• Agreement with Outlyr, LLC for a total of $150,000 supports the The ANNIKA Driven by Gainbridge at Pelican taking place at Pelican Golf Club in Belleair on November 8 - 15, 2026.
o $100,000 for sponsorship benefits
o Up to the sum of $50,000 for pre-event marketing and advertising expenditures
• FY27 Elite Event funding was recommended by the Tourist Development Council on July 15, 2026, and approved by the Board of County Commissioners (Board) on August 25, 2026.
• The most recent ANNIKA event produced:
o 7,000 total attendees
o 2,600 tourists
• The event qualified for $150,000 in funding due to its most recent event achieving a minimum of 250,000 broadcast views and broadcast assets with promotional value to Visit St. Pete Clearwater.
• Agreement is budgeted in the Adopted FY27 CVB Budget funded by the Tourist Development Tax.
Body
Strategic Priorities:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities.
Summary:
The Tourism Promotion Agreement is for The ANNIKA Driven by Gainbridge at Pelican, which is scheduled to be held between November 8 - 15, 2026, at the Pelican Golf Club. Funding will be paid on a post event basis upon receipt of a report and other supporting documentation.
Background/Explanation:
On August 25, 2026, the Board approved 47 events for the FY27 Elite Event Funding Program (Elite Program) for a maximum (or “up to”) total funding amount of $3,367,500.
Funding is allocated between sponsorship benefits, and marketing and advertising expenditures which are detailed in Exhibits A. Funding is paid on a post event basis upon receipt of a report and other supporting documentation.
Fiscal Impact:
$150,000 Total Cost
Funding to support the Elite Event Funding Program is included in the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the County Administrator to sign this Tourism Promotion Agreement is granted under Code Section 2-62 (a)(1).
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Tourism Promotion Agreement