Subject:
Title
Production Agreement with The Uncivil War Movie, LLC for production of “The Uncivil War - America Divided.”
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Recommended Action:
Recommended Action
Approval and execution by the County Administrator of the Production Agreement with The Uncivil War Movie, LLC for promoting the County in connection with the production of “The Uncivil War - America Divided.”
• The Production Agreement is for $53,776.00 and will be paid on a post-production basis upon receipt of all deliverables detailed in Exhibit A.
• The production resulted in a total of approximately $268,880.00 in direct local expenditures, 200 room nights and 32 local hires.
• Filming took place at various locations in Dunedin, Clearwater, Largo, St. Petersburg, and Belleair Beach.
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Strategic Plan:
Foster Continual Economic Growth and Vitality
4.6 Support a vibrant community with recreation, arts, and culture to attract residents and visitors
Summary:
The Production Agreement is to promote and market tourism as it relates to the production of “The Uncivil War - America Divided.” The Agreement is based on a combination of 10% reimbursement for approved, documented, and detailed local production expenses and for the marketing value the production brings to the destination. In exchange for up to $53,776.00 in monetary support, the County will receive marketing benefits that include perpetual use of approximately 20 behind the scenes promotional photographs, at least three video testimonials from above-the-line cast and crew providing favorable references to filmmaking in the County, at least ten beauty shots of the area, city signage, location/business mentions, and more as detailed in Exhibit A.
Background/Explanation:
In the absence of state film incentives, the Convention and Visitors Bureau (CVB) is positioning the destination as a location for small budget film and digital projects, social media productions, and music videos. Through the Film Commission’s Business Development Marketing Program, the CVB will pay qualified productions up to 10% of approved local expenditures and for the marketing value the production brings to the destination.
The funding for this production is based on a combination of $26,888.00 for positive brand exposure and reimbursement of up to $26,888.00 for 10% of approved local expenditures. Funding is paid on a post-production basis upon receipt of all deliverables.
This production was filmed in various locations throughout the County including Dunedin, Largo, Clearwater and Belleair Beach. The exposure generated is only one aspect that results from local film productions. The County also benefits from the 32 local jobs, 200 room nights, and approximately $268,880.00 in direct local expenditures that are a result of this film being produced in Pinellas County.
The production company is currently in discussions with distributors and is also negotiating with several theaters for a limited theatrical release.
Fiscal Impact:
Production Agreement: $53,776.00
Funding to support the Production Agreement is provided through the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the County Administrator to sign the Production Agreement is granted under Code Section 2-62 (a)(1).
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Production Agreement