Subject:
Title
Tourism Promotion Agreement with the City of Treasure Island for Fiscal Year 2027 Elite Events.
label
Recommended Action:
Recommended Action
Approval and execution by the County Administrator of the Tourism Promotion Agreement with the City of Treasure Island for Sanding Ovations, “Music is the Key”, a Fiscal Year 2027 (FY27) Elite Event.
• Agreement with the City of Treasure Island, for a total of $75,000 supports the Sanding Ovations, “Music is the Key”, taking place at Treasure Island Beach on November 19 - 29, 2026.
o $37,500 for sponsorship benefits
o Up to the sum of $37,500 for pre-event marketing and advertising expenditures
• FY27 Elite Event funding was recommended by the Tourist Development Council on July 15, 2026, and approved by the Board of County Commissioners (Board) on August 25, 2026.
• The most recent Sanding Ovations produced:
o 29,800 total attendees
o 14,100 tourists
• Agreement is budgeted in the Adopted FY27 CVB Budget funded by the Tourist Development Tax.
Body
Strategic Priorities:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities.
Summary:
The Tourism Promotion Agreement is for Sanding Ovations, “Music is the Key” event, which is scheduled to be held November 19 - 29, 2026, at Treasure Island Beach. Funding will be paid on a post event basis upon receipt of a report and other supporting documentation.
Background/Explanation:
On August 25, 2026, the Board approved 47 events for the FY27 Elite Event Funding Program (Elite Program) for a maximum (or “up to”) total funding amount of $3,367,500.
Funding is allocated between sponsorship benefits, and marketing and advertising expenditures which are detailed in Exhibits A. Funding is paid on a post event basis upon receipt of a report and other supporting documentation.
Fiscal Impact:
$75,000 Total Cost
Funding to support the Elite Event Funding Program is included in the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the County Administrator to sign this Tourism Promotion Agreement is granted under Code Section 2-62 (a)(1).
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Tourism Promotion Agreement