Subject:
Title
Tourism Promotion Agreement with Outlyr, LLC for a Fiscal Year 2026 Elite Event.
label
Recommended Action:
Recommended Action
Approval and execution by the County Administrator of the Tourism Promotion Agreement with Outlyr, LLC in support of the Annika Driven by Gainbridge at Pelican, a Fiscal Year 2026 (FY26) Elite Event.
• Agreement with the Outlyr, LLC, for $150,000.00 supports the Annika Driven by Gainbridge at Pelican (LPGA Tournament).
• Funding is allocated between sponsorship benefits, and marketing and advertising expenditures and is paid post event:
o $100,000.00 for sponsorship benefits.
o Up to the sum of $50,000.00 for pre-event marketing and advertising expenditures.
• FY26 Elite Event funding was recommended by the Tourist Development Council on June 25, 2025, and approved by the Board of County Commissioners (Board) on July 22, 2025.
• The Convention and Visitors Bureau (CVB) will leverage the use of available data sources to substantiate attendance and estimate economic impact and total room nights for this event.
Body
Strategic Priorities:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities
Summary:
The Tourism Promotion Agreement is for the LPGA Tournament, which is scheduled to be held November 10-16, 2025, at the Pelican Golf Club in the City of Belleair. Funding will be paid on a post event basis upon receipt of a report and other supporting documentation.
Background/Explanation:
On July 22, 2025, the Board approved 49 events for the FY26 Elite Event Funding Program (Elite Program) for a maximum (or ”up to”) total funding amount of $2,685,000.00.
This will be the sixth year the LPGA Tournament has received Elite Program funding. According to the CVB’s research firm, the FY24 LPGA Tournament resulted in a direct economic impact of $13,161,898.00 to the County. New this year, the CVB will leverage the use of Street Level One LLC and Placer.ai market intelligence data and other sources to substantiate Elite Event attendance and to estimate economic impact and total room nights, which play a role in the evaluation of an event for future funding.
Funding for the FY26 LPGA Tournament is allocated between sponsorship benefits, and pre-event marketing and advertising expenditures which are detailed in Exhibits A and B. Funding is paid on a post event basis upon receipt of a report and other supporting documentation.
Fiscal Impact:
$150,000.00 Total Cost
Funding to support the Elite Event Funding Program is included in the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the County Administrator to sign this Tourism Promotion Agreement is granted under Code Section 2-62 (a)(1).
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Tourism Promotion Agreement