Subject:
Title
Tourism Promotion Agreement with Dunedin Scottish Arts Foundation, Inc. for a Fiscal Year 2025 Elite Event.
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Recommended Action:
Recommended Action
Approval and execution by the County Administrator of the Tourism Promotion Agreement with Dunedin Scottish Arts Foundation, Inc. (Foundation) for a Fiscal Year 2025 (FY25) Elite Event.
• Agreement with the Foundation for $75,000.00 supports the Dunedin Highland Games & Festival (Highland Games).
• Funding is allocated between sponsorship benefits, and marketing and advertising expenditures and is paid post event:
o $25,000.00 for sponsorship benefits.
o Up to the sum of $50,000.00 for marketing and advertising expenditures.
• FY25 Elite Event funding was recommended by the Tourist Development Council on July 17, 2024, and approved by the Board of County Commissioners (Board) on August 13, 2024.
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Strategic Plan:
Foster Continual Economic Growth and Vitality
4.6 Support a vibrant community with recreation, arts, and culture to attract residents and visitors
Summary:
The Tourism Promotion Agreement is for the Highland Games, which is scheduled to be held April 4-5, 2025, in Dunedin. Funding is paid on a post event basis upon receipt of a report and other supporting documentation.
Background/Explanation:
On August 13, 2024, the Board approved 39 events for the FY25 Elite Event Funding Program for a maximum (or “up to”) total funding amount of $2,000,000.00.
This will be the fourth year the County has supported the Highland Games through the Elite Event Funding Program. According to the FY24 Visitor Profile provided by the Convention and Visitors Bureau’s research firm, 5.2% of those surveyed were first time visitors to the area and 62.8% stated they would return for another visit.
Funding for this event is allocated between sponsorship benefits and marketing and advertising expenditures which are detailed in Exhibits A and B of the agreement. Funding is paid on a post event basis upon receipt of a report and other supporting documentation and is due within 45 days of the event.
Fiscal Impact:
$75,000.00 Dunedin Highland Games
Funding to support this Tourism Promotion Agreement in the amount of $75,000.00 is included in the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the County Administrator to sign this Tourism Promotion Agreement is granted under Code Section 2-62 (a)(1).
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Tourism Promotion Agreement