Subject:
Title
First Amendment Term Extension with BKN Creative, LLC for marketing services.
label
Recommended Action:
Recommended Action
Approval of the First Amendment Term Extension for marketing services with BKN Creative LLC (BKN) requested by Human Services.
• This contract provides marketing services to promote Care About Me in a bold, robust manner to increase visibility and program utilization.
• The First Amendment exercises the first twelve-month extension per the terms of the original contract approved by the Board of County Commissioners, increasing by $910,000.00 and extending from August 19, 2026, to August 18, 2027.
• This amendment provides 200 hours of marketing development and support from BKN each month, for a total of $420,000.00 for twelve months, with an advertising budget of an additional $490,000.00.
• This agreement expands the grassroots marketing efforts with staff dedicated to increased outreach to faith-based organizations, civic groups, businesses and other community stakeholders.
• Opioid Settlement Funds are being utilized for this amendment to target increased utilization for behavioral health care services.
• Funding for this amendment is included in the Fiscal Year (FY) 2026 Adopted Budget for Human Services within the General Fund out of the Miscellaneous Opioid Settlement funds under project 006566A. It will be switching to the City/County Opioid Fund in FY27.
Contract No. 25-0812-N increase in the amount of $910,000.00, for a revised total not to exceed amount of $1,510,000.00, through August 18, 2027; Authorize the Chairman to sign and the Clerk of the Circuit Court to attest.
Body
Strategic Priorities:
Healthy and Safe Communities
2.1 Improve public health.
2.2 Enhance community safety.
Summary:
Summary
The proposed amendment will provide 200 hours of marketing development and support from BKN each month, for a total of $420,000.00 for twelve months, with an advertising budget of an additional $490,000.00.
Body
Background Information:
The initial twelve-month agreement with BKN was approved by the Board of County Commissioners on August 19, 2025.
Fiscal Impact:
Original awarded not-to-exceed amount: $ 600,000.00
First Amendment: $ 910,000.00
Revised not-to-exceed amount: $1,510,000.00
Funding for this amendment is included in the FY26 Adopted Budget for Human Services within the General Fund out of the Miscellaneous Opioid Settlement funds under project 006566A. It will be switching to the City/County Opioid Fund in FY27.
Staff Member Responsible:
Karen Yatchum, Director, Human Services
Merry Celeste, Purchasing Division Director, Office of Management and Budget
Chris Rose, Director, Office of Management and Budget
Partners:
N/A
Attachments:
First Amendment