Subject:
Title
Tourism Promotion Agreement with EndorFun Sports, LLC for a Fiscal Year 2025 Elite Event.
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Recommended Action:
Recommended Action
Approval and execution by the County Administrator of the Tourism Promotion Agreement with EndorFun Sports, LLC (EndorFun) for a Fiscal Year 2025 (FY25) Elite Event.
• Agreement with EndorFun for $50,000.00 supports the St. Pete Run Fest (Run Fest).
• Funding is allocated between sponsorship benefits, and marketing and advertising expenditures and is paid post event:
o $25,000.00 for sponsorship benefits.
o Up to the sum of $25,000.00 for marketing and advertising expenditures.
• FY25 Elite Event funding was recommended by the Tourist Development Council on July 17, 2024, and approved by the Board of County Commissioners (Board) on August 13, 2024.
Body
Strategic Plan:
Foster Continual Economic Growth and Vitality
4.6 Support a vibrant community with recreation, arts, and culture to attract residents and visitors
Summary:
The Tourism Promotion Agreement is for Run Fest, which was held November 15-17, 2024, in St. Petersburg. Funding is paid on a post event basis upon receipt of a report and other supporting documentation.
Background/Explanation:
On August 13, 2024, the Board approved 39 events for the FY25 Elite Event Funding Program for a maximum (or “up to”) total funding amount of $2,000,000.00.
This is the third year Run Fest has received Elite Event Program funding. According to the CVB’s research firm, Destination Analysts, Inc. (DA), the ROI analysis from the FY24 event resulted in a direct economic impact of over $1.8 million to the County.
Funding for Run Fest is allocated between sponsorship benefits and marketing and advertising expenditures which are detailed in Exhibits A and B of the agreement. Funding is paid on a post event basis upon receipt of written and other supporting documentation, which is due within 45 days of the event.
Fiscal Impact:
$50,000.00 St. Pete Run Fest
Funding to support this Tourism Promotion Agreement in the amount of $50,000.00 is included in the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the County Administrator to sign this Tourism Promotion Agreement is granted under Code Section 2-62 (a)(1).
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Tourism Promotion Agreement