Subject:
Title
Tourism Promotion Agreement with the Floridata Capital Assets Group, Inc. for a Fiscal Year 2026 Elite Event.
label
Recommended Action:
Recommended Action
Approval and execution by the County Administrator of Tourism Promotion Agreement with Floridata Capital Assets Group, Inc. (Floridata) for a Fiscal Year 2026 (FY26) Elite Event.
• Agreement with Floridata for $50,000.00 supports Savor St. Pete.
• Funding is allocated between sponsorship benefits and marketing and advertising expenditures and is paid post event:
o $15,000.00 for sponsorship benefits.
o Up to the sum of $35,000.00 for pre-event marketing and advertising expenditures.
• FY26 Elite Event funding was recommended by the Tourist Development Council on June 25, 2025, and approved by the Board of County Commissioners (Board) on July 22, 2025.
• As determined, the Convention and Visitors Bureau (CVB) will leverage the use of available data sources to substantiate attendance and estimate economic impact and total room nights for Elite Events.
Body
Strategic Priorities:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities
Summary:
The Tourism Promotion Agreement is for Savor St. Pete, which is scheduled to be held November 1-2, 2025, at Vinoy Park in St. Petersburg. Funding is paid on a post event basis upon receipt of a report and other supporting documentation.
Background/Explanation:
On July 22, 2025, the Board approved 49 events for the FY26 Elite Event Funding Program (Elite Program) for a maximum (or “up to”) total funding amount of $2,685,000.00.
This is the first time Savor St. Pete is receiving Elite Program funding. Previously, the Convention and Visitors Bureau (CVB) used the services of its research firm to provide data on an event’s economic impact, room nights, attendance, etc. This year, the CVB will leverage the use of Street Level One LLC and Placer.ai market intelligence data, Destinations International’s Event Impact Calculator, zip codes and ticket data to substantiate event attendance and to estimate economic impact and total room nights which play an important role in the evaluation of this event for future funding purposes.
Funding for the FY26 Savor St. Pete is allocated between sponsorship benefits, and pre-event marketing and advertising expenditures which are detailed in Exhibits A and B. Funding is paid on a post event basis upon receipt of a report and other supporting documentation.
Fiscal Impact:
$50,000.00 Total Cost
Funding to support this Tourism Promotion Agreement is included in the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the County Administrator to sign this Tourism Promotion Agreement is granted under Code Section 2-62 (a)(1).
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Tourism Promotion Agreement