Subject:
Title
Tourism Promotion Agreement with the City of Madeira Beach for a Fiscal Year 2027 Elite Event.
label
Recommended Action:
Recommended Action
Approval and execution by the County Administrator of the Tourism Promotion Agreement with the City of Maderia Beach for the John’s Pass Seafood Festival, a Fiscal Year 2027 (FY27) Elite Events.
• Agreement with the City of Maderia Beach for a total of $50,000 supports the John’s Pass Seafood Festival taking place at the John’s Pass Village & Boardwalk from October 23 -25, 2026.
o $25,000 for sponsorship benefits
o Up to the sum of $25,000 for pre-event marketing and advertising expenditures
• FY27 Elite Event funding was recommended by the Tourist Development Council on July 15, 2026, and approved by the Board of County Commissioners (Board) on August 25, 2026.
• The most recent Seafood Festival produced:
o 10,220 total attendees
o 5,363 tourists
• Agreement is budgeted in the Adopted FY27 CVB Budget funded by the Tourist Development Tax.Body
Strategic Priorities:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities.
Summary:
The Tourism Promotion Agreement is for the John’s Pass Seafood Festival which is scheduled to be held between October 23 - 25, 2026 at the John’s Pass Village & Boardwalk. Funding will be paid on a post event basis upon receipt of a report and other supporting documentation.
Background/Explanation:
On August 25, 2026, the Board approved 47 events for the FY27 Elite Event Funding Program (Elite Program) for a maximum (or “up to”) total funding amount of $3,367,500.
Funding is allocated between sponsorship benefits, and marketing and advertising expenditures which are detailed in Exhibits A. Funding is paid on a post event basis upon receipt of a report and other supporting documentation.
Fiscal Impact:
$50,000 Total Cost
Agreement is budgeted in the Adopted FY27 CVB Budget funded by the Tourist Development Tax.
Delegated Authority:
Authority for the County Administrator to sign this Tourism Promotion Agreement is granted under Code Section 2-62 (a)(1).
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Tourism Promotion Agreement