Subject:
Title
Production Agreement with Somebody Cares Tampa Bay, Inc., for production of the feature film, “The Favorite: Dad Fights for Faith.”
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Recommended Action:
Recommended Action
Approval and execution by the County Administrator of the Production Agreement with Somebody Cares Tampa Bay, Inc., for production of “The Favorite: Dad Fights for Faith”
• Agreement for $26,673.00 is for production of “The Favorite: Dad Fights for Faith.”
• Convention and Visitors Bureau’s (CVB’s) review committee evaluated the production and determined the incentive award based on qualified local expenditures projected at over $100,000.00 and the tourism value the production brings to the County.
• Funding is paid on a post-production basis with distribution-based incentives contingent upon receiving proof of distribution. Funding is allocated as follows:
o $4,445.00 - in-production base incentive deliverables
o $4,445.00 - additional tourism promotional deliverables
o $4,445.00 - in-production marketing deliverables
o $13,338.00 - distribution and post-production marketing
• In exchange for support of “The Favorite: Dad Fights for Faith” the County will receive positive media value through deliverables such as hosting a media day, behind-the-scenes photographs, testimonial video, and more. In addition to the media value and brand exposure generated, the County also benefits from hiring approximately 40 local crew and spending at least $100,000.00 in Pinellas County.
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Strategic Priorities:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities.
Summary:
Production Agreement for “The Favorite: Dad Fights for Faith” is for a Feature Film starring a marketable cast including Antionio Sabato, Jr. and is the sequel to the feature film, The Favorite, which was also filmed in Pinellas County. Funding for the “The Favorite: Dad Fights for Faith” is based on reimbursement up to $26,673.00 and based on qualified local expenditures exceeding $100,000.00. Funding for “The Favorite: Dad Fights for Faith” also includes additional tourism promotional deliverables, in-production marketing deliverables and distribution and post-production marketing. The County will receive marketing benefits including hosting a media day, testimonial video and behind-the scenes still photographs of the production highlighting Pinellas County and more, as detailed in Exhibit A of the Agreement.
Background/Explanation:
In the absence of state film incentives, the Film Commission, a department of the CVB, administers the Screen Industry Incentive Program to position the destination as a location for film and digital projects, social media productions, and music videos. Funding is paid on a post-production basis with distribution-based incentives contingent upon receiving proof of distribution.
The CVB’s review committee evaluated “The Favorite: Dad Fights for Faith,” and determined an award of up to $26,673.00 for the production’s impact to tourism, positive brand exposure, and distribution. This film will be shot at various locations in Pinellas County.
In exchange for support of “The Favorite: Dad Fights for Faith” the County will receive positive media value through deliverables such as hosting a media day, behind-the-scenes photographs, testimonial video, and more. In addition to the media value and brand exposure generated, the County also benefits from hiring approximately 40 local crew and spending at least $100,000.00 in Pinellas County.
Fiscal Impact:
$26,673.00 Total Funding
Funding to support the Production Agreement is provided through the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the County Administrator to sign this Production Agreement is granted under Code Section 2-62 (a)(1)
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Production Agreement