Subject:
Title
Agreement with Lou Hammond Group Florida, Inc. for Public Relations Services - Domestic U.S. and Canada.
label
Recommended Action:
Recommended Action
Approval of the agreement with the top ranked firm Lou Hammond Group Florida, Inc. for Public Relations Services - Domestic U.S. and Canada.
• This contract provides public relations services for domestic U.S. and Canada.
• Thirteen (13) proposals were received with an award recommendation to the top-ranked firm Lou Hammond Group Florida, Inc.
• The initial term of this agreement is for sixty (60) months with a not to exceed value of $1,033,805.92. There is also a provision for two (2) additional twelve (12)-month terms beyond the initial 60-month term if agreed upon by the parties.
• Funding for this agreement is budgeted in the Tourist Development Tax Fund.
Contract No. 26-0424-RFP in the total not-to-exceed amount of $1,033,805.92 effective for sixty (60) months, with an annual not-to-exceed amount of $206,761.18.
Body
Strategic Priorities:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities.
3.5 Foster business growth.
Summary:
This contract will provide Public Relations Services, for domestic U.S. and Canada.
Background/Explanation:
A Request for Proposal (RFP) was released on March 24, 2026, resulting in thirteen (13) responsive proposals. An evaluation meeting commenced on May 6, 2026, with the committee recommending award to Lou Hammond Group Florida, Inc as the highest ranked firm. Negotiation of final agreement was completed on May 26, 2026.
Fiscal Impact:
Estimated annual not-to-exceed expenditure: $206,761.18
Total expenditure not-to-exceed amount: $1,033,805.92
Funding for this agreement is budgeted in the Tourist Development Tax Fund.
Delegated Authority:
Authority for the County Administrator to approve and execute this Agreement is granted under Code Section 2-188.
Staff Member Responsible:
Brian Lowack, President/CEO, VisitSPC
Merry Celeste, Purchasing Division Director, Office of Management & Budget
Chris Rose, Director, Office of Management and Budget
Partners:
N/A
Attachments:
Agreement
Final Rankings