Subject:
Title
Mutual Non-Disclosure Agreement with Pleasant Holidays, LLC, in support of tourism marketing initiatives.
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Recommended Action:
Recommended Action
Approval and execution by the County Administrator of the Mutual Non-Disclosure Agreement (NDA) with Pleasant Holidays, LLC (Pleasant Holidays), in support of tourism marketing initiatives.
• NDA with Pleasant Holidays will provide data that will allow the Convention and Visitors Bureau (CVB) to gauge the success of marketing campaigns.
• Pleasant Holidays will not share data without the NDA.
• NDA is effective for two years beginning on the most recent signature date.
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Strategic Priorities:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities.
Summary:
Approval of the NDA will allow the CVB to receive room night production data and booking details from Pleasant Holidays for the St. Pete-Clearwater area. This information will be used by the CVB to create benchmarks and determine the County’s return on investment of future marketing initiatives.
Background/Explanation:
Pleasant Holidays would like to provide the CVB with target market information through the use of proprietary data but is unable to do so without approval of the NDA. Data received by the CVB will include room night production and booking details such as length of stay, party size, average daily rate, origin markets and booking window. The CVB will use this information for benchmarking and to gage the success of marketing initiatives.
Florida Statute §815.045 protects trade secret information as defined in §812.081, from public records disclosure.
The CVB currently has an NDA with Apple Leisure Group Vacations and Air Canada Vacations to provide similar data. public records disclosure.
Fiscal Impact:
N/A
Delegated Authority:
Authority for the County Administrator to sign this NDA is granted under Code Section 2-62 (a)(1).
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Mutual Non-Disclosure Agreement