Subject:
Title
Tourism Promotion Agreement with Tampa Bay Bowl Association, Inc, for a Fiscal Year 2026 Elite Event.
label
Recommended Action:
Recommended Action
Approval and execution by the County Administrator of the Tourism Promotion Agreement with Tampa Bay Bowl Association, Inc, for the ReliaQuest Bowl Clearwater Beach Day, a Fiscal Year 2026 (FY26) Elite Event.
• Agreement with the Tampa Bay Bowl Association, Inc, for $75,000.00 supports the ReliaQuest Bowl Clearwater Beach Day.
• Funding is solely towards sponsorship benefits and is paid post event.
• FY26 Elite Event funding was recommended by the Tourist Development Council on June 25, 2025, and approved by the Board of County Commissioners (Board) on July 22, 2025.
• As determined, the Convention and Visitors Bureau (CVB) will leverage the use of available data sources to substantiate attendance and estimate economic impact and total room nights for Elite Events.
Body
Strategic Priorities:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities
Summary:
The Tourism Promotion Agreement is for ReliaQuest Bowl Clearwater Beach Day, which is scheduled to be held on December 29 - 31, 2025, at 400 Mandalay Ave., Clearwater. Funding will be paid on a post event basis upon receipt of a report and other supporting documentation.
Background/Explanation:
On July 22, 2025, the Board approved 49 events for the FY26 Elite Event Funding Program (Elite Program) for a maximum (or ”up to”) total funding amount of $2,685,000.00.
With the exception of 2011, the County has supported the Bowl Game and Beach Day through the Elite Event Funding Program since 2007.
Funding for FY26 ReliaQuest Bowl Clearwater Beach is solely allocated towards sponsorship benefits, which are detailed in Exhibits A. Funding is paid on a post event basis upon receipt of a report and other supporting documentation.
Fiscal Impact:
$75,000.00 Total Cost
Funding to support the Elite Event Funding Program is included in the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the County Administrator to sign this Tourism Promotion Agreement is granted under Code Section 2-62 (a)(1).
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Tourism Promotion Agreement