Subject:
Title
Booking Form with Media Business Insight Limited for a business development reception during the American Film Market, including indemnification provisions.
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Recommended Action:
Recommended Action
Approval and execution by the Department Director of the Booking Form with Media Business Insight Limited (MBI) for the opportunity to showcase the destination to key attendees of the American Film Market (AFM) trade show, including indemnification provisions.
• American Film Market is the largest film and television production trade show in the U.S., drawing approximately 7,000-8,000 attendees each year.
• At AFM, The Convention and Visitors Bureau (CVB) will host a business development reception with key decision-makers with the goal of attracting new film productions to the St. Pete-Clearwater area.
• MBI will not agree to remove indemnification provisions.
• County Attorney has reviewed to ensure the Booking Form meets the indemnification waiver criteria set forth in paragraph three of Resolution No. 06-70.
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Strategic Priorities:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities
Summary:
The Booking Form with MBI will allow the CVB to host a business development reception on November 11, 2025, with select attendees of the American Film Market trade show, scheduled for November 11-16, 2025, in Los Angeles, California. At the reception the CVB will meet with key decision-makers in the film industry with the goal of attracting new film productions to the area.
Background/Explanation:
This event meets the indemnification waiver criteria set forth in paragraph three of Resolution No. 06-70.
AFM is the largest film and television production trade show in the U.S., drawing approximately 7,000-8,000 attendees each year. The 2025 event will take place in Los Angeles, California, on November 11-16, 2025. During this show, the CVB will host a private business development reception for producers, location scouts and managers, film financiers, and other key decision-makers, with the goal of attracting new productions to the destination.
The reception will feature a CVB speaking opportunity, onsite signage, photographer, background music, and audiovisual elements. In addition, the CVB will receive a full-page advertisement in day three of the AFM Dailies publication, access to guest and AFM registrant contact lists, and permanent placement of reception photos in the 2025 AFM online photo gallery.
Fiscal Impact:
$30,000.00 Total Cost
Funding to support this Booking Form is provided through the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the Department Director to sign this Booking Form was granted by the County Administrator under Resolution No. 06-70.
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Booking Form
Supporting Documentation
Resolution No. 06-70