Subject:
Title
Ranking of firms and Agreement with Park Loyalty, Inc. for parking management system services.
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Recommended Action:
Recommended Action
Approval of the ranking of firms and execution of the agreement by the County Administrator with the number one ranked firm Park Loyalty, Inc. for parking management system services.
• This contract provides software and hardware for monitoring parking occupancy and availability, along with a cloud-based parking enforcement platform accessible via handheld devices and fully integrated with existing systems.
• Four (4) proposals were received with award recommendation to the top-ranked firm Park Loyalty, Inc.
• Contract term is for sixty (60) months with a not to exceed amount of $914,125.00.
• This contractual agreement is expected to cost $212,100.00 in Fiscal Year (FY) 2026 (due to implementation costs) and $125,808.33 in FY27. The costs averaged $157,633.33 in each fiscal year thereafter. While funding for this agreement is not specifically included in the FY26 Adopted Budget, funding for the parking app fees, credit card charges associated with parking, and existing license plate recognition and citation software more than offset the cost of this contract and are budgeted in the General Fund portion of the Parks and Conservation Resources Department.
Contract No. 25-0657-RFP in the not to exceed amount of $914,125.00, effective for sixty (60) months.
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Strategic Priorities:
Smart Service Delivery
4.2 Achieve and maintain a high level of customer satisfaction.
4.3 Improve efficiency of service delivery through technology.
4.4 Pursue continuous improvement.
Summary:
This contract provides software and hardware for monitoring parking occupancy and availability, along with a cloud-based parking enforcement platform accessible via handheld devices and fully integrated with existing systems.
The contract may be extended subject to written notice of agreement from the County and the Contractor for two (2) additional twelve (12) month periods.
Background/Explanation:
On May 29, 2025, the Purchasing Division on behalf of the Parks and Conservation Resources Department, advertised the Request for Proposal (RFP) for the above referenced services resulting in four (4) submittals.
On August 5, 2025, Phase II Evaluations were completed, and the committee agreed to move forward with the top-ranked firm, Park Loyalty, Inc.
Negotiation of final agreement was completed on January 15, 2026.
Fiscal Impact:
Estimated sixty (60) months not to exceed expenditure: $914,125.00.
Estimated expenditures of $212,100.00 in FY26. Funding for this agreement is not included in the FY26 Adopted Budget. However, the Parks and Conservation Resources Department intend to utilize projected savings of $230,000.00 from other contractual services to cover the cost.
Delegated Authority:
Authority for the County Administrator to approve and execute this Agreement is granted under Code Section 2-188.
Staff Member Responsible:
Paul Cozzie, Director, Parks and Conservation Resources
Merry Celeste, Purchasing Division Director, Office of Management and Budget
Chris Rose, Director, Office of Management and Budget
Partners:
N/A
Attachments:
Agreement
Final Rankings