Subject:
Title
Registration Agreement with Delta Vacations for exhibition at Delta Vacations University, including indemnification provisions.
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Recommended Action:
Recommended Action
Approval and execution by the Department Director of the Registration Agreement with Delta Vacations for exhibition at Delta Vacations University, including indemnification provisions.
• Registration Agreement for $2,800.00 supports participation at Delta Vacations University scheduled for September 13-14, 2025.
• At this show, the Convention and Visitors Bureau (CVB) will respond to inquiries and distribute marketing materials to over 500 top selling travel advisors in attendance.
• Delta Vacations has historically not agreed to remove indemnification provisions.
• County Attorney has reviewed to ensure Registration Agreement meets the indemnification waiver criteria set forth in paragraph three of Resolution No. 06-70.
Body
Strategic Plan:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities
Summary:
Agreement with Delta Vacations is for exhibition space at Delta Vacations University, which is scheduled for September 13-14, 2025, at the Georgia International Convention Center in Atlanta, Georgia. Participation at this show is necessary to meet the marketing goals of the CVB as it involves distributing information about the St. Pete-Clearwater area to over 500 of the top selling travel advisors from across the U.S.
Background/Explanation:
Delta Vacations University is the largest domestic tour operator show that the CVB attends. At this show, the CVB will meet with over 500 of the top selling travel advisors from Delta Vacations, reinforce relationships, respond to inquiries, and distribute marketing materials with the goal of increasing room night bookings from Delta Vacations.
Fiscal Impact:
Cost: $2,800.00
Funding to support the Registration Agreement in the amount of $2,800.00 is provided through the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the Department Director to sign this Registration Agreement was delegated by the County Administrator under Resolution No. 06-70.
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Registration Agreement
Supporting Documentation
Resolution No. 06-70