Subject:
Title
Two Booking Forms with Media Business Insight Ltd. for advertisement in Screen International Magazine and the Toronto International Film Festival 2025 Special Daily Issues, including indemnification provisions.
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Recommended Action:
Recommended Action
Approval and execution by the Department Director of the two Booking Forms with Media Business Insight Ltd. (MBI) for advertisement in the September 2025 Issue of Screen International Magazine and the Toronto International Film Festival (TIFF) 2025 Special Daily Issues, including indemnification provisions.
• Agreement for $4,000.00 is for a print ad in the September 2025 Issue of Screen International Magazine.
• Agreement for $2,500.00 is for a print ad in the TIFF 2025 Special Daily Issues to be distributed to festival attendees from September 5-8, 2025.
• MBI will not agree to remove indemnification provisions.
• County Attorney has reviewed to ensure contracts meet the indemnification waiver criteria set forth in paragraph three of Resolution No. 06-70.
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Strategic Priorities:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities
Summary:
The Booking Forms with MBI are for advertisement of the Film Commission in the September 2025 Issue of Screen International Magazine and the TIFF 2025 Special Daily Issues. The ads will support Pinellas County as a film-friendly destination while increasing brand exposure.
Background/Explanation:
The advertisements meet the indemnification waiver criteria set forth in paragraph three of Resolution 06-70 and are necessary to meet the marketing goals of the Convention and Visitors Bureau (CVB).
The Booking Forms with MBI will allow the Film Commission to advertise the benefits of filming in Pinellas County to the screen production industry while strategically increasing destination exposure at major film festival events. The ad in the September issue of Screen International Magazine will be sent to 9,609 monthly readers with copies of the magazine distributed at the Venice, Toronto and San Sebastian Film Festivals. The digital version of the magazine will also be available on Screendaily.com in addition to being sent via newsletter to over 10,000 recipients. The ad in TIFF 2025 Special Daily Issues will be distributed daily by volunteers to the festival’s approximately 250,000 festival attendees throughout the opening weekend, with copies available at key festival hotels and TIFF screening venues.
Fiscal Impact:
$4,000.00 Screen International Magazine
$2,500.00 TIFF 2025 Special Daily Issues
$6,500.00 Total Cost
Funding to support the Booking Forms is provided through the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the Department Director to sign the Booking Forms was delegated by the County Administrator under Resolution No. 06-70.
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Booking Forms:
Screen International Magazine
Toronto International Film Festival
Supporting Documentation
Resolution No. 06-70