Subject:
Title
Target Field License Agreement with Twins Ballpark, LLC, including indemnification provisions.
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Recommended Action:
Recommended Action
Approval and execution by the Department Director of the Target Field License Agreement (License Agreement) with Twins Ballpark, LLC (Ballpark) for a business development event, including indemnification provisions.
• At this event, the Convention and Visitors Bureau (CVB) will have an opportunity to develop business with meeting planners and travel advisors as part of a sales mission to the Minneapolis/St. Paul area.
• The CVB’s goal for this sales mission:
o Meet with 70 meeting planners and clients and obtain ten RFPs estimated to bring 2,000 room nights to the County.
o Train 50 leisure travel advisors on the St. Pete-Clearwater area.
• Ballpark would not agree to remove indemnification provisions.
• County Attorney has reviewed to ensure contract meets the indemnification waiver criteria set forth in paragraph three of Resolution No. 06-70.
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Strategic Plan:
Prosperity and Opportunity
3.2 Provide and promote tourism opportunities
Summary:
The License Agreement with the Ballpark will allow the CVB to host a business development event at Target Field on August 15, 2025, with leisure travel advisors and meeting planners from the corporate, association and incentive segments of the meetings industry. This event is part of the CVB’s overall sales mission to the Minneapolis/St. Paul area which will also involve hosting a luncheon and a meeting in addition to sales calls.
Background/Explanation:
The Target Field event meets the indemnification waiver criteria set forth in paragraph three of Resolution 06-70.
This will be the 14th year the Meetings and Conferences Department has hosted this event at Target Field, and it has become one of the CVB’s signature events for meeting planners in the area. New this year, the CVB’s Leisure Travel Department will be joining this sales mission to target travel advisors in the area.
The Meetings and Conferences Department anticipates receiving ten RFPs and 2,000 room nights from this sales mission. To date, the 2024 mission has resulted in 1,466 definite room nights and approximately $1,007,304.00 in direct economic impact to the County. The Meetings team continues to pursue three leads from the 2024 event that have the potential to bring an additional 1,047 room nights and $719,289.00 in economic impact.
In addition to the event at Target Field, the Minneapolis/St. Paul sales mission will also involve making presentations on the destination to attendees at a luncheon and meeting, as well as making individual sales calls to clients in the area. All total, the CVB will have met with 70 meeting planners/clients and 50 travel advisors to increase brand awareness and provide training on the destination.
Six Pinellas County hoteliers are joining the CVB on this sales mission and will share in the cost.
Fiscal Impact:
License Agreement: $10,000.00
Funding to support this License Agreement in the amount of $10,000.00 is provided through the CVB’s Annual Operating Budget. The source of funding is the Tourist Development Tax Fund.
Delegated Authority:
Authority for the Department Director to sign this License Agreement was granted by the County Administrator under Resolution No. 06-70.
Staff Member Responsible:
Brian Lowack, Director, Convention and Visitors Bureau
Partners:
Tourist Development Council
Attachments:
Target Field License Agreement
Supporting Documentation
Resolution No. 06-70